Online Stores

Good quality photos are essential to selling online. Often, stores will only include one or two images per product—generally, this isn’t enough for visitors to make decisions about a product! Stores should aim to use three to five images per product, and not just for expensive products.

Product photography should show the products in scale, call out special features, show what’s included with the product (such as attachments, add-ons, etc.), show different angles, and include a lifestyle image to help the visitor picture themselves using and enjoying the product. And, the product photos should be of sufficient size and quality to allow visitors to zoom in on the image to get the detail they need in order to make a purchase.

If you need high-quality product photography, we can shoot product photos in our studio, or conduct an on-site photo shoot for lifestyle photography.

Have photos, but they need a little TLC? Or, do you need product photos customized to show your branding, color options, or other variations? Need the photos’ backgrounds removed? Our Creative Director is a Photoshop and InDesign whiz, and can have a full line-up of your product photos customized and looking their best in no time. For products that have numerous color options, we can create a tool that dynamically generates isolated color options which reduces the need for individual photos of each option.

If you need additional graphic design support for collateral materials, logo design, packaging design, etc., we can help!

Sending regular enewsletters to your customers (and prospective customers) can be a great way to stay top-of-mind and generate sales. Let us take this task off your plate—we’ll design a beautiful, on-brand email template, then send regular emails on your behalf using a professional email marketing platform. You’ll receive regular performance reports and updates.

We can also provide expert advice and support to make the most of the other emails your store should be sending: transactional emails such as the order receipt, shipment notification, order cancellation and order refund emails; and marketing emails such as a “welcome” email, thank you emails, product education, and feedback requests.